Facebook Advertising Co-Op
$100 per share · Clicks to purchase campaign
A Smarter Way to Build a Facebook Co-Op Campaign
18 Ads. 16 Million-Person Audience Base. Direct-to-Sale Traffic. Fair Round-Robin Distribution.
Built and managed by Ron Malezis and LeadPower using more than 25 years of direct response and click-to-buy campaign experience.
How Traffic Moves
Built on More Than 25 Years of Experience
Ron Malezis is the founder of LeadPower and DIRECT INTERNET MEDIA. Since 1998, Ron has worked in direct response marketing, click-to-buy campaigns, network marketing, and custom advertising campaigns.
Over the years, LeadPower has served more than 180,000 customers — network marketers, business opportunity seekers, entrepreneurs, and people looking to start or grow businesses.
We Are Not Starting From Zero
Over the years, LeadPower has built a custom audience of more than 16 million people from advertising activity, clicks, registrations, purchases, customer activity, engagement, and response data.
The audience includes people who have shown interest or taken action around:
This gives the campaign a strong starting audience made up of people who have previously shown interest or taken action in related markets.
The Power Is in the Front End
The front end is where the campaign is won.
IMAGE
Stop the scroll.
HEADLINE
Get their attention.
MESSAGE
Give them a reason to click.
OFFER
Make the next step clear.
The goal is not simply to generate the cheapest possible click.
The goal is to generate clicks from people who understand what the offer is and have enough interest to take the next step.
18 Ads Go Into Rotation
We Let the Market Tell Us Which Ads Win.
A Real Voice. A Real Story. A Real Offer.
User-generated style video creative ready for the Facebook ad rotation.
This video is embedded as a UGC-style creative asset for the campaign. It can be used as a standalone ad, a retargeting hook, or a landing-page reinforcement piece.
We Don't Guess. We Watch the Clicks.
Clicks by Ad
Head-to-Head
- Ad 1225
- Ad 2203
- Ad 3178
- Ad 4164
- Ad 5146
- Ad 6118
- Ad 795
- Ad 887
- Ad 978
- Ad 1071
- Ad 11214
- Ad 12197
- Ad 13169
- Ad 14152
- Ad 15133
- Ad 16109
- Ad 1792
- Ad 1874
As the campaign runs, we watch which ads are producing the strongest click response.
The weaker ads can be reduced, replaced, or reworked.
The stronger ads can receive more attention and budget.
We Want Serious Prospects — Not Freebie Hunters
Every ad will make it clear that there is a cost involved.
We do not want someone clicking because they believe the opportunity is completely free or requires no out-of-pocket money.
Showing the cost or clearly stating that an investment is required helps set the right expectation before the prospect ever reaches the sales page.
Wrong Traffic
- “Is this totally free?”
- “Do I have to spend anything?”
- “I thought there was no cost.”
Better Traffic
- “I understand there is a cost.”
- “I'm interested.”
- “Tell me more.”
We would rather have fewer clicks from serious people than thousands of clicks from people who were never willing to invest.
From Facebook Directly Into the Sales Process
This is designed as a direct-to-sale traffic campaign.
The goal is to shorten the distance between the ad click and the purchase.
Every Participant Gets Their Turn
When a new prospect comes into the system, the round-robin wheel sends that opportunity to the next Co-Op participant in line. Once every participant has received a turn, the wheel starts the next rotation.
Then the wheel starts the next rotation.
Fair. Organized. Automatic.
Complete Campaign Flow
Every Click Goes to the Buy Path
Advertising gets the prospect to click.
The click takes them directly to the sales page or checkout.
The goal is not a name on a list. The goal is a qualified click that turns into a purchase.
Click to Buy
Every click goes straight to the purchase page.
Clear Offer
Pricing and value are shown before the click.
Optimize for Sales
Track clicks that convert into purchases.
“Our job is to get the right people to click. Your job is to close the sale.”
One Campaign. Shared Buying Power.
Shared Advertising
Participants combine resources into one coordinated campaign.
Professional Creative
Ads are built and tested instead of every participant creating their own.
Audience Advantage
Campaigns start with years of historical audience and response data.
Continuous Testing
Eighteen different ads give the campaign several chances to find a winner.
Fair Distribution
Round-robin technology distributes traffic among participants.
Better Qualification
Cost is addressed upfront to discourage people looking only for something free.
Direct Response
Traffic is built around getting people to take action now.
The Goal Is Not More Clicks.
The Goal Is More Purchases.
We want to combine strong creative, a large historical audience, clear pricing expectations, ongoing ad testing, direct-to-sale traffic, and fair round-robin distribution into one coordinated campaign.