Facebook Advertising Co-Op #2
$100 per share · Clicks to purchase campaign
The ads that won in Co-Op #1. New videos built around the messages that got the most clicks. And a new audience of people with a history of buying. No cold start.
$100 per share · Clicks to purchase campaign
Shares are limited. When they are gone, they are gone.
Built and managed by Ron Malezis and LeadPower with more than 28 years of direct response and click-to-buy campaign experience.
How Traffic Moves
Final campaign totals and a first-15 vs. last-15 purchase comparison. The same reporting will be available for Co-Op #2.
Sep 8 – Oct 19, 2026 · Report status: Paused · Checked Oct 19, 2026
99.99% of budget used · $0.38 unspent · Co-Op #1 has completed.
Same 15 purchases. Different performance.
Facebook-attributed purchase events · USD · Checked October 19, 2026
lower cost per recorded purchase
First 15 sales · Sep 8–29, 2026
$141.46
per recorded purchase
Last 15 sales · Oct 9–13, 2026
$44.61
per recorded purchase
| Metric | First 15 | Last 15 |
|---|---|---|
| Reporting dates | Sep 8–29, 2026 | Oct 9–13, 2026 |
| Recorded purchases | 15 | 15 |
| Calendar days | 22 | 5 |
| Purchases per day | 0.68 | 3.00 |
| Ad spend | $2,121.94 | $669.09 |
| Cost per recorded purchase | $141.46 | $44.61 |
| Facebook link clicks | 2,240 | 1,077 |
| Cost per link click | $0.95 | $0.62 |
| Link clicks per recorded purchase | 149.3 | 71.8 |
| Impressions | 35,982 | 21,937 |
4.4× the daily purchase pace — 15 recorded purchases in 5 days versus 22 days, with 51.9% fewer link clicks per recorded purchase.
These are Facebook-attributed purchase events, not individually verified paid orders or unique customers. Ad sets optimize for a custom checkout-page visit, not confirmed payment; the purchase count is a separate reported event.
Whole-day totals contain exactly 15 purchases in each group. Startup spend before the first purchase is included. The last purchase was reported October 13; October 14–19 showed no purchases or spend. Dates follow Facebook reporting; account timezone could not be verified. Impressions are not unique people.
The later period performed better, but this comparison alone does not prove optimization caused the improvement or that the campaign is fully optimized. Attribution may change as delayed events arrive. Source: supplied Nopalea campaign comparison, checked October 19, 2026.
Snapshot of the Co-Op #1 report checked October 19, 2026. Purchases are Facebook-attributed events, not verified paid orders. All amounts are USD. Past results do not guarantee future results.
We are not starting over. We are starting where Co-Op #1 finished.

Ron Malezis is the founder of LeadPower and DIRECT INTERNET MEDIA. Since 1998, Ron has worked in direct response marketing, click-to-buy campaigns, network marketing, and custom advertising campaigns.
Over the years, LeadPower has served more than 180,000 customers — network marketers, business opportunity seekers, entrepreneurs, and people looking to start or grow businesses.

Co-Op #1 put our ads in front of millions of people and showed us exactly who clicked and who bought. We used that data to build a new, tighter audience: people with a proven history of buying. That buyer audience is the target of Co-Op #2, and we are still adding to it while the campaign runs.
The audience is built from people who have already bought things like:
That is a very different starting point than a cold audience. We are not asking Facebook to guess who might buy. We are showing the offer to people who have already proven they buy online.
The front end is where the campaign is won.
Stop the scroll.
Get their attention.
Give them a reason to click.
Make the next step clear.
Co-Op #1 showed us which messages the market likes. Co-Op #2 puts more weight behind them.
The goal is not simply to generate the cheapest possible click.
The goal is to generate clicks from people who understand what the offer is and have enough interest to take the next step.
We Let the Market Tell Us Which Ads Win.
User-generated style video creative ready for the Facebook ad rotation.
This video is embedded as a UGC-style creative asset for the campaign. It can be used as a standalone ad, a retargeting hook, or a landing-page reinforcement piece.
As the campaign runs, we watch which ads are producing the strongest click response.
The weaker ads can be reduced, replaced, or reworked.
The stronger ads can receive more attention and budget.
Every ad will make it clear that there is a cost involved.
We do not want someone clicking because they believe the opportunity is completely free or requires no out-of-pocket money.
Showing the cost or clearly stating that an investment is required helps set the right expectation before the prospect ever reaches the sales page.
We would rather have fewer clicks from serious people than thousands of clicks from people who were never willing to invest.
This is designed as a direct-to-sale traffic campaign.
The goal is to shorten the distance between the ad click and the purchase.
When a new prospect comes into the system, the round-robin wheel sends that opportunity to the next Co-Op participant in line. Once every participant has received a turn, the wheel starts the next rotation.
Then the wheel starts the next rotation.
Fair. Organized. Automatic.
Advertising gets the prospect to click.
The click takes them directly to the sales page or checkout.
The goal is not a name on a list. The goal is a qualified click that turns into a purchase.
Every click goes straight to the purchase page.
Pricing and value are shown before the click.
Track clicks that convert into purchases.
“Our job is to get the right people to click. Your job is to close the sale.”
Participants combine resources into one coordinated campaign.
Ads are built and tested instead of every participant creating their own.
Campaigns start with an audience of people who have a history of buying.
Seventeen different ads give the campaign several chances to find a winner.
Round-robin technology distributes traffic among participants.
Cost is addressed upfront to discourage people looking only for something free.
Traffic is built around getting people to take action now.
The Goal Is More Purchases.
We want to combine strong creative, an audience of proven buyers, clear pricing expectations, ongoing ad testing, direct-to-sale traffic, and fair round-robin distribution into one coordinated campaign.
Co-Op #1 found the winners and the buyers. Co-Op #2 puts them to work. If you want a spot, grab a share before they fill up.
Buy a Co-Op #2 Share — $100P.S. Want to learn how to turn clicks into sales? Get free training at myuplineacademy.com