Facebook Advertising Co-Op #2
Buy a Co-Op #2 Share — $100
Facebook Advertising Co-Op #2

Co-Op #1 Worked. Co-Op #2 Picks Up Right Where It Left Off.

The ads that won in Co-Op #1. New videos built around the messages that got the most clicks. And a new audience of people with a history of buying. No cold start.

$100 per share · Clicks to purchase campaign

Buy a Co-Op #2 Share — $100

Shares are limited. When they are gone, they are gone.

Built and managed by Ron Malezis and LeadPower with more than 28 years of direct response and click-to-buy campaign experience.

How Traffic Moves

Facebook Ads
The Winning Ads From Co-Op #1 Plus New Video Ads
Proven Buyers
Cost expectation set up front
Round-Robin Wheel
Next participant in line
Co-Op Members
Clicks to purchase
Co-Op #1 Results

Co-Op #1: The Completed Results

Final campaign totals and a first-15 vs. last-15 purchase comparison. The same reporting will be available for Co-Op #2.

Nopalea Clicks — Facebook Co-Op #1

Completed

Sep 8 – Oct 19, 2026 · Report status: Paused · Checked Oct 19, 2026

View the Full Campaign Report
103,280
Impressions
5,382
Clicks
5.21%
Click-Through Rate
$0.84
Cost per Click
61
Recorded Purchases
$73.76
Cost per Recorded Purchase
Final Ad Spend$4,499.62 of $4,500.00

99.99% of budget used · $0.38 unspent · Co-Op #1 has completed.

Top Performing Ad
"Your First Bottle Is FREE"
3,572 clicks · 5.91% CTR · $0.66 per click · 41 recorded purchases — a winning ad carried forward into Co-Op #2.

Same 15 purchases. Different performance.

First 15 vs. Last 15 Sales

Facebook-attributed purchase events · USD · Checked October 19, 2026

68.5%

lower cost per recorded purchase

First 15 sales · Sep 8–29, 2026

$141.46

per recorded purchase

Last 15 sales · Oct 9–13, 2026

$44.61

per recorded purchase

First 15 and last 15 Facebook-attributed purchases compared
MetricFirst 15Last 15
Reporting datesSep 8–29, 2026Oct 9–13, 2026
Recorded purchases1515
Calendar days225
Purchases per day0.683.00
Ad spend$2,121.94$669.09
Cost per recorded purchase$141.46$44.61
Facebook link clicks2,2401,077
Cost per link click$0.95$0.62
Link clicks per recorded purchase149.371.8
Impressions35,98221,937

4.4× the daily purchase pace — 15 recorded purchases in 5 days versus 22 days, with 51.9% fewer link clicks per recorded purchase.

Reporting methodology & limits

These are Facebook-attributed purchase events, not individually verified paid orders or unique customers. Ad sets optimize for a custom checkout-page visit, not confirmed payment; the purchase count is a separate reported event.

Whole-day totals contain exactly 15 purchases in each group. Startup spend before the first purchase is included. The last purchase was reported October 13; October 14–19 showed no purchases or spend. Dates follow Facebook reporting; account timezone could not be verified. Impressions are not unique people.

The later period performed better, but this comparison alone does not prove optimization caused the improvement or that the campaign is fully optimized. Attribution may change as delayed events arrive. Source: supplied Nopalea campaign comparison, checked October 19, 2026.

Snapshot of the Co-Op #1 report checked October 19, 2026. Purchases are Facebook-attributed events, not verified paid orders. All amounts are USD. Past results do not guarantee future results.

Co-Op #1 to Co-Op #2

How Co-Op #2 Starts

Step 1
Co-Op #1 Is Complete
The first campaign has finished, with its results and winning ads recorded.
Step 2
Co-Op #2 Continues the Campaign
The next campaign carries forward the winning ads and buyer audience, rather than starting from zero.
Step 3
Same Winners, Higher Starting Point
We start with the winning ads, the buyer data, and a campaign that is already optimized.

We are not starting over. We are starting where Co-Op #1 finished.

Ron Malezis, founder of LeadPower and DIRECT INTERNET MEDIA
Ron Malezis
Founder, LeadPower / DIRECT INTERNET MEDIA
Who Is Ron Malezis?

Built on More Than 28 Years of Experience

Ron Malezis is the founder of LeadPower and DIRECT INTERNET MEDIA. Since 1998, Ron has worked in direct response marketing, click-to-buy campaigns, network marketing, and custom advertising campaigns.

Over the years, LeadPower has served more than 180,000 customers — network marketers, business opportunity seekers, entrepreneurs, and people looking to start or grow businesses.

1998
Started in Direct Response
180,000+
Customers Served
16 Million+
Custom Audience
28+ Years
Direct Response Experience
The Buyer Audience

We Are Not Starting From Zero. We Are Starting From Buyers.

Visualization of a large connected audience network

Co-Op #1 put our ads in front of millions of people and showed us exactly who clicked and who bought. We used that data to build a new, tighter audience: people with a proven history of buying. That buyer audience is the target of Co-Op #2, and we are still adding to it while the campaign runs.

The audience is built from people who have already bought things like:

Health and wellness productsDirect-response offersBusiness opportunity productsHome-based business productsOnline courses and trainingSubscription products and servicesNetwork marketing productsOffers that ship a physical product

That is a very different starting point than a cold audience. We are not asking Facebook to guess who might buy. We are showing the offer to people who have already proven they buy online.

We are not starting cold. We are starting with people who have already bought offers like this one.
The Front End

The Power Is in the Front End

The front end is where the campaign is won.

IMAGE

Stop the scroll.

HEADLINE

Get their attention.

MESSAGE

Give them a reason to click.

OFFER

Make the next step clear.

Co-Op #1 showed us which messages the market likes. Co-Op #2 puts more weight behind them.

The goal is not simply to generate the cheapest possible click.

The goal is to generate clicks from people who understand what the offer is and have enough interest to take the next step.

Ad Rotation

17 Ads Go Into Rotation

We Let the Market Tell Us Which Ads Win.

Illustrative Data
Each ad card is a placeholder. Final images, headlines, and copy can be uploaded and replaced for every ad before the campaign goes live. Click any ad to enlarge it.
UGC Video Ad

A Real Voice. A Real Story. A Real Offer.

User-generated style video creative ready for the Facebook ad rotation.

This video is embedded as a UGC-style creative asset for the campaign. It can be used as a standalone ad, a retargeting hook, or a landing-page reinforcement piece.

Optimization

We Don't Guess. We Watch the Clicks.

Example Data Only

Clicks by Ad

Head-to-Head

  • Ad 1225
  • Ad 2203
  • Ad 3178
  • Ad 4146
  • Ad 5118
  • Ad 695
  • Ad 787
  • Ad 878
  • Ad 971
  • Ad 10214
  • Ad 11197
  • Ad 12169
  • Ad 13152
  • Ad 14133
  • Ad 15109
  • Ad 1692
  • Ad 1774

As the campaign runs, we watch which ads are producing the strongest click response.

The weaker ads can be reduced, replaced, or reworked.

The stronger ads can receive more attention and budget.

TEST
MEASURE
OPTIMIZE
SCALE
Sometimes the ad you think will win is not the ad the market chooses. The numbers make the decision.
Qualification

We Want Serious Prospects — Not Freebie Hunters

Every ad will make it clear that there is a cost involved.

We do not want someone clicking because they believe the opportunity is completely free or requires no out-of-pocket money.

Showing the cost or clearly stating that an investment is required helps set the right expectation before the prospect ever reaches the sales page.

Wrong Traffic

  • “Is this totally free?”
  • “Do I have to spend anything?”
  • “I thought there was no cost.”
Freebie Hunter

Better Traffic

  • “I understand there is a cost.”
  • “I'm interested.”
  • “Tell me more.”
More Qualified Prospect

We would rather have fewer clicks from serious people than thousands of clicks from people who were never willing to invest.

Traffic Path

From Facebook Directly Into the Sales Process

Facebook Ad
Prospect Clicks
Sales Page / Offer
Round-Robin System
Co-Op Participant
Purchase

This is designed as a direct-to-sale traffic campaign.

The goal is to shorten the distance between the ad click and the purchase.

Round-Robin Distribution

Every Participant Gets Their Turn

NewProspect#1
Participant1
Participant2
Participant3
Participant4
Participant5
Participant6
Participant7
Participant8

When a new prospect comes into the system, the round-robin wheel sends that opportunity to the next Co-Op participant in line. Once every participant has received a turn, the wheel starts the next rotation.

Prospect 1Participant 1
Prospect 2Participant 2
Prospect 3Participant 3
Prospect 4Participant 4
Prospect 5Participant 5

Then the wheel starts the next rotation.

Fair. Organized. Automatic.

End to End

Complete Campaign Flow

1
Step 1
Audience Base Built From Buyer History
2
Step 2
The Winning Ads From Co-Op #1 Plus New Video Ads
3
Step 3
Cost Shown Up Front
4
Step 4
Prospects Click
5
Step 5
Winning Ads Are Identified
6
Step 6
Campaign Is Optimized
7
Step 7
Direct-to-Sale Traffic
8
Step 8
Round-Robin Distribution
9
Step 9
Click to Purchase
10
Step 10
Buyer / Customer / Team Member
Click to Purchase

Every Click Goes to the Buy Path

Advertising gets the prospect to click.

The click takes them directly to the sales page or checkout.

The goal is not a name on a list. The goal is a qualified click that turns into a purchase.

Click to Buy

Every click goes straight to the purchase page.

Clear Offer

Pricing and value are shown before the click.

Optimize for Sales

Track clicks that convert into purchases.

“Our job is to get the right people to click. Your job is to close the sale.”
The Co-Op Model

One Campaign. Shared Buying Power.

Shared Advertising

Participants combine resources into one coordinated campaign.

Professional Creative

Ads are built and tested instead of every participant creating their own.

Audience Advantage

Campaigns start with an audience of people who have a history of buying.

Continuous Testing

Seventeen different ads give the campaign several chances to find a winner.

Fair Distribution

Round-robin technology distributes traffic among participants.

Better Qualification

Cost is addressed upfront to discourage people looking only for something free.

Direct Response

Traffic is built around getting people to take action now.

The Goal Is Not More Clicks.

The Goal Is More Purchases.

We want to combine strong creative, an audience of proven buyers, clear pricing expectations, ongoing ad testing, direct-to-sale traffic, and fair round-robin distribution into one coordinated campaign.

01
Get Attention.
02
Get the Click.
03
Qualify the Buyer.
04
Distribute the Traffic.
05
Optimize for Purchase.
06
Close the Sale.
Ron Malezis
Founder, LeadPower / DIRECT INTERNET MEDIA
Serving Network Marketers Since 1998
180,000+ Customers Served
16 Million+ Custom Audience

The Hard Part Is Done. The Winners Are Found.

Co-Op #1 found the winners and the buyers. Co-Op #2 puts them to work. If you want a spot, grab a share before they fill up.

Buy a Co-Op #2 Share — $100

P.S. Want to learn how to turn clicks into sales? Get free training at myuplineacademy.com